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Hi, I am Catja

Catja Bartels

Data Scientist

I’m a Data Scientist with a background in Machine Learning and E-Commerce, experienced across Germany, Japan, and the U.K. I love turning data into meaningful stories — and when I’m offline, I enjoy playing the violin and knitting.

Experiments
Machine Learning
Data Visualisations

Skills

Experiences

1
Constellation Academy Holding GmbH

Feb 2023 - Present

Berlin, Remote

Constellation Academy Holding GmbH unites the expertise of a broad education group to offer comprehensive, modern solutions in learning, coaching, and organizational development.

Data Analyst

Feb 2023 - Present

Responsibilities:
  • Increasing revenue and decreasing spend through analysing different customer data using Python, SQL, different database and dashboarding tools.

Self-Employed

March 2020 - May 2023

Remote, Germany

Data Analyst & E-Commerce Manager

March 2020 - May 2023

Responsibilities:
  • Increasing sales data by improving key touch points using tools such as Google Analytics.
2

3
OTTO (GmbH & Co KG)

Aug 2016 - Mar 2020

Hamburg, Germany

Otto GmbH & Co KG is a leading German retail and e-commerce group operating a wide range of online shops, logistics services, and marketplace platforms.

Data Analyst Intern (CO-OP) - E-Commerce Analytics

Aug 2016 - Mar 2020

Responsibilities:
  • Generating insight by analysing data and experiments using SQL, Tableau and Adobe Analytics.

Education

M.Sc. in Business Analytics
Taken Courses:
  • Predictive Analytics and Modelling of Data
  • Advanced Data Modelling
  • Web and Social Network Analytics
  • Soft Computing
  • Principles of Data Analytics
  • Python Programming
  • Simulation Modelling and Analytics
Thesis:
Segmented three customer value groups (high, medium, low) to optimise marketing strategies using the RFM model, K-Means, and DBSCAN on bank transaction data.
Supervisor:
Prof. Dr. Yi Cao
B.Sc. in E-Commerce (focus Computer Science)
Taken Courses:
  • Databases
  • Algorithms and Data Structures
  • Web Analytics
  • Statistics
  • Data Protection and Media Law
  • Software Desing
  • Web Applications
  • Software Quality
  • Computer Networks
  • Operations Research
Thesis:
Evaluated the impact of cross-company marketing campaigns, confirming a positive lift for the advertising company without harming the partner brand, using ARIMA modelling and the Wilcoxon rank-sum test on sales data.
Supervisor:
Prof. Dr. Florian Schatz

Projects

Soft Computing

Optimized passenger flight hub location problem with a Reduced Variable Neighbourhood Search (RVNS), solving instances of the Capacitated Single Allocation p-Hub Location Problem.

Predictive Analytics and Modelling of Data

Improved flight departure delay prediction using a regression decision tree model on flight data from Atlanta International Airport.

Advanced Data Modelling

Identified key problems and recommendations from Google Play Store user reviews using NLP and sentiment analysis with Long Short-Term Memory (LSTM) Network.

Price Change Analysis

Investigated the reason for revenue decrease by analysing the impact of price changes on customer purchase probabilities using Naives Bayes, SVM, LightGBM, and Python

Publications

Segmented three customer value groups (high, medium, low) to optimise marketing strategies using the RFM model, K-Means, and DBSCAN on bank transaction data.

Certifications

Machine Learning Specialization Taught By Andrew Ng, DeepLearning.AI & Stanford University
Coursera Completed Sept 2023

A broad introduction to machine learning, covering key methods in supervised and unsupervised learning, including regression, classification, neural networks, clustering, and recommender systems. The course also explores deep learning fundamentals and essential best practices such as model evaluation and bias–variance tradeoffs.